Survey: The use of history in advertising

1. Have you ever used an historical event or character in an advertising concept?

Yes
No If no, go to question 5

2. How did you know about the historical event or character you used in your advertisement?

Education museums Documentaries Movies Internet History books Historical fiction Other Please specify

3. Did you research this event or character in more depth?

Yes
No

4. Was anyone else involved in researching this event or character?

No If no, go to question 5
Yes
If yes, who?

5. Where would you go to get more information on a past event or character?

Library Internet University History department Professional historian The media

6. What histories did you learn at school?

Australian history Asian history American history European history Indigenous history Renaissance history History of Revolutions Ancient/Medieval histories Other

7. What historical events come to mind?

8. Do you read books or watch films and/or documentaries about history?

Sometimes
Often
Never

9. If you could use one word to describe history, what it would it be?

10. How effective do you think the past is as a way of advertising a product or a brand?

Very effective
Not effective at all
Not sure

11. How much control do you feel you have when developing advertising campaigns?

Very little
Some
Quite a lot
A lot

12. Do you have any other comments to make on the use of history in advertising?

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